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Investors are overwhelmed with the litany of solutions, all claiming 5X ROI and unprecedented results. They all seem promising, but which ones can actually become viable businesses?
Healthcare still needs clinical proof that a solution works, and the industry is not yet set up to support digital innovations in achieving that proof. And a product without proof won’t get anywhere in this market.
We’ve seen countless ideas fail when it comes to integrating a solution into a clinical workflow. Without well thought out plans, and flexible, localized adoption support, good ideas are swallowed by the harsh reality of abandonment.